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"Working with Shawna transformed how our entire team thinks about our customers. The insights she shared were immediately applicable and deeply impactful."
Sarah M. · VP of Marketing · National Association
SMALL BUSINESSES HAVE A STRATEGIC ADVANTAGE TODAY. I SHOW THEM HOW TO UNLOCK IT — AND TURN IT INTO MARKET DOMINANCE.
SHAWNA SUCKOW, CSPSmall Business Marketing Keynote Speaker
and Consumer Behavior Expert
Creator of the Microstories™
and Customer Brandships™ frameworks
Author of Small Is Your Superpower!
AS FEATURED ON
Digital Reference
Named to Digital Reference’s list of the Top 12 Sales Motivational Keynote Speakers of 2026.
Read the article and see the other amazing speakers who made the list.Shawna Suckow
"I've booked some of the greatest speakers in the world, and
"SHAWNA IS ONE OF THE BEST,
SHE IS SO, SO AMAZING!"
Frank Doyle, C.O.O.
NVAR
Shawna doesn't just study buyers, she was one. For over 15 years, she sat on the decision-making side of the table, reviewing thousands of pitches and deciding who earned the business. That's why she's known as THE BUYER INSIDER™.
ARE YOU FRUSTRATED WHEN...
ATTENDEES TUNE OUT DURING SESSIONS.
In a world of OVERWHELM and SHORTENED ATTENTION SPANS, an incredible agenda is moot if your speakers don’t know how audiences want to receive valuable information.
When you bring in Shawna, your audience doesn’t just listen—they
PARTICIPATE, APPLY & LEAVE TRANSFORMED.
Imagine what they’ll say about
HOW YOUR MEETING TRULY CHANGED THEM.
EXPERIENCE
The only keynote experience delivered from the
CUSTOMER’S POINT OF VIEW.
Shawna has rethought the boring lecture format. Her sessions follow a proprietary, immersive format designed to deeply engage audiences, drawing on decades of speaking experience and deep knowledge of adult learning theory to deliver maximum ROI.
WATCH SHAWNA IN ACTION
Small Is Your Superpower!
How to Win More Customers in a Shifting Marketplace That Finally Favors You
In this session, consumer behaviorist and small business champion Shawna Suckow will show you how to turn your size into your biggest advantage. You’ll discover inexpensive, manageable ways to stand out wherever you find customers: online, at events, or in your community. You’ll learn how to use Microstories™ to create connection and conversation, and give customers solid reasons to choose you even when you are not the lowest-priced option.
Microstories™
How Small Stories Help Customers Trust, Remember, Choose, and Refer You
Consumer behaviorist and marketing truth-teller Shawna Suckow will show you how to find the stories inside your business and use them across your marketing, sales, and customer experience. You’ll learn how to leave The Blandscape™ and become easier to trust, remember, choose, and recommend.
CUSTOMER BRANDSHIPS™:
HOW TO OUT-HUMAN
THE COMPETITION™
Trust & Customer Experience Keynote or Breakout
Your customers want badly to trust businesses. The problem is, they are finding fewer reasons to do it.
Shawna Suckow’s research found that 98% of Americans distrust businesses more than they did 10 years ago. We are in a full-blown trust crisis, and that creates an advantage for you if you know how to earn what customers are reluctant to give.
Customer Brandships™ are the business version of friendships. In this session, Shawna shows you how to Out-Human the Competition™, turn transactions into relationships, and give customers more reasons to choose, trust, and recommend your business.
THESE BRANDS
TRUST SHAWNA
TO HELP THEM COMPETE BETTER
SMALL
[smawl] / smôl noun
A COMPETITIVE ADVANTAGE disguised as a company size, capable of out-humaning competitors with ten times the budget.
Based on Shawna's New Book
BTW IF YOU'RE ONE OF THESE:
SOLO ENTREPRENEURS
SIDE HUSTLERS
LOCAL BRICK-AND-MORTAR SHOPS
BUSINESSES WITH NO MARKETING TEAM
SCRAPPY CREATIVES READY TO STAND OUT
MY NEWEST BOOK IS FOR YOU.
#1 Amazon Bestseller in Starting a Small Business
SMALL IS YOUR SUPERPOWER!
Understanding you have a superpower is the first step. Knowing how to use it is the rest.
Small is Your Superpower is the no-fluff playbook that shows small business owners exactly how to turn their size, personality, and community roots into an unfair competitive advantage.
Big brands spend millions trying to seem relatable. You already are. This book shows you how to lean into that — and win because of it, not in spite of it.
"HER FUN, INTERACTIVE STYLE, AND DEEP EXPERTISE ARE A WINNING COMBINATION. HIRE SHAWNA, YOU WILL BE GLAD YOU DID."
“If you haven't experienced the genius of Shawna, fix that.”
NEEN JAMES, MBS, CSP
Client Experience Expert
Hello,
I’M SHAWNA SUCKOW.
A truth-telling insider who helps small businesses cut through the B.S. and actually win.
I started out on the corporate side, and after 15 years, wrote my first book to help sales and marketing professionals better understand buyers — and unexpectedly found myself on stage. What began as reluctant speaking quickly became my calling.
Today, I help individuals, teams, and organizations transform how they sell and market based on how buyers are actually evolving. My style is relatable, direct, and packed with real-world case studies — delivered through an immersive format where attendees apply insights on the spot and leave with outcomes they helped create.
What Clients & Audiences ARE SAYING
Real words from leaders who witnessed Shawna's spark on stage
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"Shawna's presentation was the most talked-about session of our entire conference. Attendees were still discussing her ideas three days later — that never happens."
James T. · Conference Chair · Regional Trade Group
"I've attended hundreds of conferences. Shawna's keynote is the one I still reference in meetings two years later. She doesn't just speak — she changes how you think."
Linda K. · CEO · Small Business Alliance
UNDERESTIMATED
The Small Business Advantage Podcast with Shawna Suckow
"Small businesses have been underestimated for decades. That turns out to be their greatest advantage."
Underestimated is a podcast for small business owners, entrepreneurs, marketers, and leaders who are done pretending to be bigger than they are — and ready to win by being exactly who they are. Every episode delivers real talk, real strategy, and real results from people who've stopped playing by big-business rules.
UNDERESTIMATED
The Small Business Advantage Podcast
▶
with Shawna Suckow
